From dated to dominant.
A veteran roofing crew was carrying a website from another era: grey panels, broken image icons, a template shrug. The rebuild leads with what they actually have: standing-seam metalwork over the lakes, photographed the way it deserves. It runs the playbook from our roofing website design guide, applied to a real crew's real work.
- The crew's own jobsite photography as the full-bleed hero
- Every roof type gets its own page and its own proof
- One phone number, pinned to every scroll depth
Client rebuild. The “before” is the site the firm was running when the project began; captured August 2026.